mecanalyst is a versatile software developed to identify consumers’ motives for buying products and/or services.

mecanalyst has been designed to learn and understand how consumers ascribe to a product/service a meaning, a self-relevance, which may encourage, or hamper, their use.

mecanalyst is a tool to analyze the link between products and consumers and to gather information on consumers goal structures starting from the analysis of their decision-making processes.

mecanalyst uses an innovative research method – means-end chain analysis (Grunert et al., 1995; Olson and Reynolds, 1983; Reynolds and Gutman, 1988) – coupled with a in-depth interviewing technique called laddering.
 
   
 

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Creating a project and loading subject-ladders data


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new mecanalyst plus

A new version of MECanalyst has been released, MECanalyst plus is now
available: this completely new product includes many new tools to
make your laddering analysis much easier and effective, improving many
features already included in MECanalyst and featuring many new important
and useful functions such as:

- file sharing to allow multiple coding of the same project
- team working to facilitate the exchange of files among members of the same team
- compliance with the new XML data format
- more boolean operators for subject selection before elaborating hyerarchical value maps
- ladder codes
- find chunks function in content code manager
- undo of last action performed (cut-copy-paste chunks/ladders)
- subject vector file
- ladder vector file
- content codes can be arranged in 3 (A-C-V) or 6 (Ac-Aa-Cf-Cp-Vi-Vt) level

Please contact info@skymax-dg.com for more details

 
 
Papers
Download interesting papers about Means End Chain studies.

Papers donwload page
 
 
Try before buy
Download Free Demo version of MECanalyst

Free Demo
 		 
 
MECanalyst - a new software for analysing laddering data

"So far the analysis of laddering data has been a time-consuming ad often tedious task. Mecanalyst eases the life of the analyst tremendously. At every step of the analysis process - data-entry, coding, the creation and editing of presentable and informative hierarchical value maps - this user-friendly Windows-based software makes a world of difference".

Niels Asger Nielsen, The MAPP Centre

  

Use cases

MECanalyst is in use at many companies, universities and research institutes, look at the use cases listing